LinkedIn advertising for B2B marketing
LinkedIn advertising is the ideal solution for targeting business professionals.
In November 2018, LinkedIn celebrated a milestone 1o million members in Australia. This reach, combined with significant and detailed targeting options means you’re able to display your ads to exactly the audience you want.
The benefits of advanced B2B targeting don’t come cheaply – costs per click on your ads are generally quite high; but those clicks are more likely to generate quality leads, meaning you’re less likely to waste your budget.
Here are some of the targeting options for LinkedIn ads:
- Job Title
- Job Function
- Seniority
- Company Name
- Industry
- Gender / Age
- Company Size
- Geography
- Group
- Skill
- Degree